In 2002 Blenheim were appointed by Sensis to develop strategic direction and creative concepts for their national Yellow Pages Directories. We were also required to research, develop and provide content recommendations and design concepts for a newly proposed 24 page community information section that was unique to each capital city. Our solution needed a strong customer focus and the ability to evolve over three consecutive years.
Our response to their requirements saw our creative execution adopt a strong lifestyle and customer involvement feel. The use of dynamic, engaging and contemporary imagery gave the directory a lifestyle magazine feel. This was a fresh departure from the traditionally staid Yellow Pages books and provided us the opportunity to roll out the 2004 and 2005 issues applying a similar theme.
