GoStay is an easy way to search, select and book accommodation at thousands of properties across Australia and New Zealand online via GoStay.com.au or through a widely distributed printed guidebook.
For the launch of this new product Blenheim Design Partners were commissioned by Sensis to create the brand identity and supporting visual language such as colour palettes, photographic and graphic styles. This was documented in a visual style guide.
Our work included the creative development of the initial marketing collateral and the design of the first printed directory.