From the early 2000's, the graphic arts, pre-press and print reproduction industry had been going through rapid and massive technological changes. It was time for GAMAA to seek a fresh and more appropriate identity to move it forward with industry's progress.

In re-designing their brand identity our creative approach was to marry the traditional print colours of CMYK with the modern digital RGB colours. The outcome was a brandmark and marketing communications that were more reflective of a modern industry.

The dynamic new brandmark was applied to a stationery suite utilising a specialty stock and high production techniques that reinforced the quality and craft values of the traditional printing industry.

In completing their rebrand requirements, the visual diversity of natural colours within Australia seemed the perfect theme for GAMAA's corporate literature and display materials such as banners and posters.

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